This is from our B2B website. We wanted to communicate instantly to our website visitors what Treatwell Connect is about, and how it could help their business.

Our aim is to help our partners set themselves up quickly, efficiently, and without needing to speak to anyone. This is our first self-onboarding draft which I wrote and tested with our partners.

This is a message Treatwell users see if they gave a low rating to their previous salon. The aim is to show them there's plenty to choose from, and encourage them to try a different salon (preferably one that other people in their area have liked).

This project is still work in progress so it's missing visuals – but the copy is there.

This is an intercom (in-product) message I sent out to announce a new, exciting feature. We keep them brief and scannable because our partners don't have much time to read.

We collaborated with Facebook to create a quick and easy way for our partners to add Book Now buttons to their social media profiles. This tab tells them why it's a good idea – and how to add them.

An email we've sent to partners to introduce a new feature – client forms that do the work for you.